In the market of THC-Infused edibles, fruit flavors dominate the market. Fruit flavored THC account for more than three-quarters of edibles in 5 states: California, Colorado, Oregon, Nevada and Washington.
The majority of these sales are driven by gummies which account for more than 83% of the market share for the category. Althoughfruit based edibles are clearly comminating the market, it has been a challenge for non-fruit flavor manufacturing.
Generic berry-flavored products racked up $35.3 million in sales in the past 90 days, accounting for almost 14% of all edibles sales.
Raspberry, including the blue variety, brought in $24.6 million in the same time period, with watermelon-flavored edibles close behind at $21.3 million.
Caramel, or dulce de leche, was the top non-fruit-flavored edible with $5.1 million in sales and almost 2% of sales in the analyzed market.
Mint, peanut butter and coffee flavors accounted for just more than 1% of sales each.
From what it looks like, fruit-flavored edibles seem to be one of the driving factors to attracting new customers to THC based products. Fighting the stigma against cannabis is a long process that will take a very long time, but overall it does seem evident that the market has been innovating especially when it comes to edibles to attract new consumers into the market.